TechNova Grows Revenue by 320% in 90 Days
Client
TechNova
Industry
SaaS
Service
Marketing Automation
Date
15 Feb 2024
Overview
TechNova is a fast-growing SaaS company that provides project management tools to remote teams worldwide.
Before Automark, TechNova struggled with manual outreach and inconsistent follow-up sequences that led to poor trial-to-paid conversion rates.
They needed a scalable system to automate their onboarding emails, nurture free trial users, and convert them to paying customers.
Challenges
TechNova's sales team was spending over 30 hours a week on manual follow-ups with no clear system for prioritizing hot leads.
Their email open rates were below 12% and conversion from trial to paid was stuck at 3%.
Without proper automation, scaling their outreach meant hiring more staff — an expensive proposition.
We were drowning in manual work. Automark gave us back our time and helped us actually close deals instead of just chasing them.
Marcus Chen
Head of Growth
Solution
Automark implemented a full-funnel automation strategy that turned TechNova's trial users into loyal paying customers.
- Behavioral-trigger email sequences based on in-app actions
- Automated SMS follow-ups for trial users nearing expiration
- Lead scoring model to prioritize high-intent prospects
- Personalized onboarding workflows for different user segments
- Real-time conversion dashboard with actionable insights
Results
In just 90 days, TechNova saw a 320% increase in revenue and their trial-to-paid conversion jumped from 3% to 18%.
The team reclaimed over 30 hours per week previously spent on manual tasks and reinvested that time into product development.
Revenue growth
Conversion rate
Saved weekly
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